Bangalore has been named a lot of things throughout the
course of history. Whether it may be ‘The City of Boiled Beans’ or ‘The Garden
City’ or ‘The Pensioner’s Paradise’ or ‘The Silicon Valley of India’, it has a
lot of different identities.
Bangalore is recognized as one of the main IT hubs of the
world today, but it was not always so. From being named ‘The City of Boiled
Beans’ by King Ballala during a hunting trip in 1100 A.D., it has worked
extremely hard to attain the title of the ‘Silicon City of India’. It is listed
as the 4th best IT hub of the world and adding to this has a verb of
its own originating from its name. ‘Bangalored’ as a verb means losing your job
to an IT professional in India. This happens mostly when companies abroad
layoff their workers and give their jobs to people in India due to a lower
currency. So most of the outsourcing centers are found here.
The BPO sector along with the BT (Biotechnology) and IT
sector are flourishing and are churning out a new bandwagon of young under
qualified professionals who work through the night, jabbering away in foreign
accents and are shepherded to and fro from home to call centers in the wee
hours of the morning. Most of them go through hard core training to get rid of
the MTI(Mother Tongue Influence).Through this new found culture, two different
ideologies are created. On the one hand, these youngsters are in awe of the
Western culture, but some others, on seeing their way of life, prefer to choose
their own heritage over theirs.
The IT sector in Bangalore gives stiff competition to that in
USA and has been stated as ‘a wakeup call’ for them. The billionaire head
honchos like Azim Premj(Wipro) and Nandan Nilekarni(Infosys) have been touted
as the next big things and already are churning in awards. Bangalore also has
the manpower of trained personnel and compared to the yesteryears, when the
brain drain caused them to migrate abroad, most of them decide to stay here,
thus reversing this phenomenon. This new found effect has been named as the
‘Bangalore Boomerang’. The CEO’s of these companies are like mini celebrities
and their each step is followed by the various journals all over the world. But
with the increased manpower in this sector, the income demand has also
increased and might lead to an economic depression which is being named as the ‘Bangalore
Bug’.
Bangalore with its lush green surroundings and pleasant
climate, serves as a perfect place for residence as well as work. That may be
the reason that it is preferred over the other metropolitan cities when it
comes to building a sound information technology center This has led to
booming a real estate sector. But with the large number of population migrating
to Bangalore for this exact purpose, we see a rapid decline in other industries
of Karnataka like Mysore sandal, silks, agarbattis, jasmine etc. The neglect
toward these local crafts has caused a whole lot of people to lose their jobs.
These along with drought stricken farmers as well as migrants from the surrounding
states looking for work, have set up shop here in Bangalore to join the construction
business as well as serve the young professionals. This has made the identity
of the Kannadiga man more confusing than ever.
Several sections of the society find this IT boom a bane to their
traditions and beliefs. They feel that it is driving the people further away
from their culture. The city founded by Kempe Gowda and the area demarcated by them is a far cry from the city it is today. The tall glass buildings and plush apartments seem like
parasites to them, leeching on the land that is truly theirs. Every now and then,
life comes to a standstill due to some rally or other going on demonstrating the
same.
Though Bangalore’s identity as a technological center gives
India a high status in the IT family tree, it does have its cons. The well
constructed buildings do give in to its topography when water invades them in
the monsoons. The choked streets serve as a disadvantage as any other city in
India.
So Bangalore as a city has two sides to the same coin. It
constantly struggles between its global and local side. Its dual nature tends
to make it more cosmopolitan and it precariously balances both sides. But
somehow in the chaos of its so many names, it maintains its own identity as the
‘Brand Bangalore’.
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